Interesting to observe how an Olympic venue inspires human
athletes to give their best and to go beyond any limitation. What
would it take for business practices to come together as an
inspiration created by entrepreneurs and consumers to work together
to achieve Global Harmony? Latin Organics definition of Global
Harmony is based on trading directly with farmers. Direct Trade
empowers farmers so that they may elevate their standards of
living. Direct trade creates less carbon footprints because crops
travel less from hand to hand. Direct trade diminishes poverty. Any
definition of trade called fair is not ethical if poverty
continues. Poverty is the living proof that there is no equality-
despite any labeling used. Every year here at Latin Organics we
travel to Colombia to purchase our coffee beans and it is really
demoralizing to see how poverty continues to grow. We can only work
with so many farmers at a time, so those that we can not work with
continue to struggle. Consumers need to know what they are buying
and how it got to their hands. Can business become a tradition of
Global Harmony- like the Olympics are a tradition of Global
sportsmanship? Direct Trade is like the Olympics- where athletes
from all over the world gather to compete in a clean and fair
environment. Trade as such is a competition- but we need to create
a clean and fair environment to achieve Global Harmony.